COVER | Ivo Cardoso MakeUp at the Backstage of Pé de Chumbo at Portugal Fashion FW19/20

Alexandra Oliveira is the fashion designer of the brand Pé de Chumbo and during the FW19/20 edition of Portugal Fashion Week, I tried to find ways for us to change the fashion world when it comes to its influence in the environment & our own health {indirectly or directly}! See my interview with this amazing designer that transformed ocean garbage into dazzling dresses & coats, between other amazing pieces for our winter. Besides that, you will find – of course – the best backstage moments of Pé de Chumbo.
I hope you did like our #fashionweeksdiet intervention alongside with Alexandra Oliveira. ❤ Luís de Oliveira | #DOliveiraFashionDoctor #ChiefCreativeOfficer @Official Press

Why I Did it?

Sustainability is the new fashionable black. So much so that the subject was front and centre at the World Economic Forum’s annual Davos gathering. But are brands playing the sustainable game right? This question must be answered by each one of us – fashion bloggers or every costumers – before buying the product. I do…

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My Bag! My History!

As Gaston Bouthoul said at his Traité de sociologie: Fashion is a periodic phenomenon mainly from psychological origin. If so, are we really experiencing Fashion unconsciously or even consciously? In such context, have you ever thought about how bags can translate your inner hopes, dreams or how you are experiencing life, even unconsciously?!

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Hello #BeYOUtiful 🙂 I am not aware if you know, but this month is very special! Not only because of my birthday – hehe – but also because #FashionRevolutionWeek happens on April – 22nd to 28th. The Fashion Revolution Week is a movement that intends not only to bring more transparency to the fashion industry but also makes it more sustainable. So, our first April video could not be better! I hope you enjoy this fantastic conversation with #SusanaBettencourt behind the scenes of #PortugalFashionWeek that happened last March. See and get to know the contribution of Susana Bettencourt to a better planet while stylish. Well, disregard those who think that sustainability & style cannot coexist in the same space, right Susana?!
PS: When you find yourself thinking about why to buy sustainable fashion, ask yourself: “What I am doing & Why I am doing”. In that context, never forget to leave someone life better because of your actions. Enjoy the Fashion Revolution Movement!
Luís de Oliveira

In the age of where everyone is developing the concept of fashionable personae – based on the influence of the many marketing strategies & mixed information of copy after copy – here, I fight for a fashion that describes your own personality, or even, the fashion that helps to improve the unique way you live your day & life. Following that thought, meet the work of the Portuguese Fashion Designer Susana Bettencourt and our very first fashion talk developed by d’Oliveira fashion during #PortugalFashionWeek. Ready to find an unique vision of positive fashion? Love, Luís de Oliveira.

I Believe in YOU!

I know your eyes in the morning sun… (Press the Quote to Play the Song) I feel that there are moments, days, or even months in which we are far from ourselves looking for something that fulfils our motion on this planet – looking for new clothes, new shoes, new hair, new voyage, new life.…

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