From the Chaos emerges the Essence

Today – 7 April 2020 – is the World Health Day & here, at d’Oliveira, we are celebrating it not just while being thankful about our health heroes, but also while reflecting about the blind actions of consumption in the fashion industry. Ready to be part of the change?!

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Não só respiramos, mas vivemos no automático, no prático.
Ávidos por prazeres individuais, presos na corrida de querer sempre mais. Perdemos quem somos, na incessante busca pelo o que queremos.
Quantas chances já não foram dadas?
Quantos sinais já não foram enviados?

Raissa Zoccal | Yoga Mudra

Until now, we lived in a frenetic way towards the search for the next big thing, not just when it comes to the next biggest trends, but also looking to the next achievement in our lives.

Under our own & social or professional pressure, anxiety disorders and depression disorders started to rise. In the other hand, climate change started to be a consequence of this way of living where consumption – to fulfil our unrealistic expectations & lack of connection to the self – could not be stopped. As a result, climate change stands to become the preeminent global cause of environmental-related disease in the twenty-first century & beyond. Climate change is expected to have a serious negative impact on human health by increasing the incidence of several diseases, including cardiovascular, cerebrovascular, and respiratory diseases; gastroenteritis, cholera, and foodborne and waterborne infectious diseases; vector-borne infectious diseases, such as malaria and dengue fever; and even, malnutrition!*

Meanwhile, with the latest events in our planet – meaning COVID-19 – everything & everyone “stopped”, while being confined at their houses. With that, global environmental pollution decreases tremendously.

Here & Now, we have time to rethink our future & the way we live – not just how “I live”, but how “we, humanity, live”. Now, it is the time to reshape fashion – one of the biggest contributors to pollution – not just the business models, but also consumers. And so, the clothed self concept developed by the physician Henry James, in 1890, is relevant more than ever. With the notion that clothes are an extension of ourselves while contributing to emotions – the basis of feelings & the result of the regulatory and biochemical process as well as the behaviour & its complexity – we can start a new era in the fashion industry & human health.

Are you ready to change your behaviour? or Will you keep going each time more “far away of the universe & its synchrony”, even “far away of nature & its syntropy”?

This is the time.

love, Luís de Oliveira
d’Oliveira fashion doctor

PHOTOS
CHIEF CREATIVE OFFICER | Luís de Oliveira
PHOTOGRAPHER | João Marcelino

*Robbins and Cotran pathologic basis of disease / [edited by] Vinay Kumar, Abul K. Abbas, Jon C. Aster ; with illustrations by James A. Perkins.—Ninth edition.