Hello #BeYOUtiful! Last Saturday, I went to Portugal Fashion Week where was shown what you need to know about the spring-summer season of 2020! Now, I am sharing with you all – the new fashion concepts and the new ways of exploring a fashion week! I am talking about the new project of Susana Bettencourt – which lead to the development of a limited edition collection in collaboration with the actress Ana Guiomar, that is called “Saving Lives Changing Lives” – the costumizable Portuguese Jewellery of Torcato Santos to wear in the most unexpected ways, the cultural socks of Sir Tile & the progressive sustainable fashion character of Portugal Fashion. The plus? All of that was perfect while sharing it with reencounter of old friends (the blogger Batom Crespo, the psychologist Lucia Pereira, the fashion producer André Dantas & the model & communication expert Tamaris Gomes) & genuine smiles. I would say a lot more, but for now, it is all! Love, Luís de Oliveira #dOliveiraFashionDoctor
PS: thanks to the designer André Santos for dress me with his handmade Kimono from his SS20 collection.

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Hello, #BeYOUtiful! In our daily life – even during holidays – we have a difficult task to accomplish, which is shutdown our mind from the world, or at least, I would like to have it and achieve it 🙂
Well, for me it is not always easy as many fashion works arise – thanks to God – and I become submerged in photoshoots, writing, briefings, business, & well, I like to have all of these things! Besides that, many times we dream about perfect situations which blind us from what we are surround – the love of our family, the beautiful place where we live & nature itself! Then, to end well this summer, I want you to feel my peaceful experience while visiting a special place in Portugal – Tomar – where I could feel the nature & enjoy every moment with gratitude while really willing to experience life, and that includes work.
To finish, I just want to say…
Experience life with Love & Gratitude and you won’t need anymore to worry about details or about the best time to visit Portugal or another place. Just GO & BE!
Luís de Oliveira
at Hotel dos Templários | Tomar | Portugal

And yes, it is frightening. But that’s the beauty of it, isn’t it? Because without that leap, we’ll never know what could be, we’ll never know what we are capable of.

in “The Deep End”, The Bold Type Season 3

My Bag! My History!

As Gaston Bouthoul said at his Traité de sociologie: Fashion is a periodic phenomenon mainly from psychological origin. If so, are we really experiencing Fashion unconsciously or even consciously? In such context, have you ever thought about how bags can translate your inner hopes, dreams or how you are experiencing life, even unconsciously?!

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The fashionable personae is understood as a situated, narrative, and performative character developed by bloggers specifically for their blogs that is anchored simultaneously in the blogger’s self-identity and in the enactment of collective cultural narratives.

in Monica Titton (2015) Fashionable Personae: Self-identity and Enactments of Fashion Narratives in Fashion Blogs, Fashion Theory, 19:2, 201-220