
The Effortless Style of Fashion Streets
Hey, #BeYOUtiul people! We are ending the Fashion Week Spring 2022 calendar with Paris Fashion Week, & so far, when it comes to street style, it all goes down to 3 things: functionality, colour & comfort! In fact, if we learned something from this pandemic life, prioritize our wellness was one of those things. As…
Read MoreCatarina is a childhood friend. We went to school together – many years ago – and I’m super happy to be collaborating with her on a common project and with a common purpose – make you be your best while respecting our blue and green planet.
Enjoy our new video!
❤ Luís de Oliveira

The fashion accessory that will redefine accessories
There is a new accessory in our lives named The Shift and I adore it! I could write many things about it – I did it, I erased it. Then, I took a deep inhalation, paused and placed The Shift on my lips. Next, I naturally released the air & this article flowed.
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Founder’s Letter of August 2021
Never forget, you are the source of everything. Keep BeYOUtiful.
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An Unboxing Full of Colour
Luís de Oliveira Open your arms to this perfect unboxing for a “wearapy” day! As my wonderful friend from Persona brand said – “the world is full of inspirational people and things everywhere, we just need to learn where to look”. I hope you can find in this YouTube video: colours that might brighten your days,…
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Founder’s Letter of July 2021
Body Satisfaction, Please!
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Founder’s Letter of June 2021
Hello JULY! May you come with grace, happiness & higher consciousness. See my Founder’s Letter HERE. ❤ Luís de Oliveira
BUY THE STORY | Golden Ring & DKNY sports socks
#DFBlogStyleHER
“Remind me once again just who I am…”
This month is ending & we are leaving behind an old way of being. We had time to heal – & we still have – but, I feel that, at least for me, it is also time to celebrate what is ahead of us while face life in a blossom way while reminding who we really are, not what we are told to be! In nature, I found the quietness that I needed not just to heal, but also to acknowledge what I must further develop when it comes to my learning in this blue planet. Then, here it is…the life in bloom expressed through clothes, emotions & deep sensations. ❤ Luís de Oliveira, See you in next month! I mean, see you tomorrow with a new founder’s letter.
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Life in Bloom | HERE
Feel Free in Panta | HERE
Golden Ring for a golden Life | HERE
Golden Earring with stones to Blossom | HERE