In the age of where everyone is developing the concept of fashionable personae – based on the influence of the many marketing strategies & mixed information of copy after copy – here, I fight for a fashion that describes your own personality, or even, the fashion that helps to improve the unique way you live your day & life. Following that thought, meet the work of the Portuguese Fashion Designer Susana Bettencourt and our very first fashion talk developed by d’Oliveira fashion during #PortugalFashionWeek. Ready to find an unique vision of positive fashion? Love, Luís de Oliveira.

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I after Me with Eduardo Amorim Atelier at Lisboa Fashion Week

Hello BeYOUtiful, it is time for another recap in video format! Have you seen at my YOUtube channel? Have a look & enjoy your weekend in the most Sustainable & Healthy way! Love, Luís de Oliveira

The fashionable personae is understood as a situated, narrative, and performative character developed by bloggers specifically for their blogs that is anchored simultaneously in the blogger’s self-identity and in the enactment of collective cultural narratives.

in Monica Titton (2015) Fashionable Personae: Self-identity and Enactments of Fashion Narratives in Fashion Blogs, Fashion Theory, 19:2, 201-220