Layers, less fitted – oversize – clothes, season needs & sensations! Meet the #NEUROAESTHETICS of my style developed with the fall-winter 18/19 collection of David Catalán.
David Catalán is the founder, creative director & main designer of the eponymous brand, based both in Oporto – Portugal – & Madrid – Spain – while producing outstanding & rebel dreams made of clothes. Then, I was crazy to experience the sensations & see the reactions – during the National Conference of Brands & Digital Influencers – while wearing specifically this full look directly from the runway & curiously, this was the look which David Catalán suggested to me when I met him as his creative office. Interesting, right #BeYOUtiful reader?!
For me, it was a very challenging day.
I knew that this look would make a great impact as colours, size & style ask for a stir. Well, in end, clothes can be worn to try and change an existing condition & I am very grateful to have the opportunity to use #Fashion as a tool to shape – well – myself & society.
This look challenge emotions, symbolic and cultural associations.
Did you know that frequently there are older people that use less fitted clothes and more layers?! Yes, it is true! However, this association is about to change – I believe – since these 2 concepts are already lost or dissipated through the last fashion seasons & they are here to stay. Besides that, David Catalán did that in his #FW1819 collection in a very well orchestrated way + being really comfortable & innovative, which give to it a cool vibe. Besides the shape, the option of a layered style is very very useful for winter, right? The + ? Layers are trending! On the runway, you can find high neck sweaters styled in a variety of ways – under shirts & even under other sweaters or with accessories – & these make a GOLD MOVE in the REALM OF STYLE FOR MEN & especially regarding the concept of self-fashioning in certain cultures. As if it wasn’t enough, the colour of the outlayered sweater is an embroidered – “On my Honour I Will do my Best” – fluor sweatshirt – salmon colour. Regarding that, DID YOU KNOW THAT fluorescent colours convey hazard and importance levels as high as the red colours while capturing more attention than non-fluorescent colours. Well, another thing for your list of eye-catching clothing ❤ It seems like that between the sentences embroidered, design & even colours, David Catalán wanted to state a positive warning for a meaningful positive life. & Do you know what? He really got it! It was one of the looks which I wore that received more comments & attention during the event. Everyone was talking about it.
PS: Yup, and I was not the youngest ‘self-made’ billionaire at age 21 – Kylie Jenner – in the room.
The result: A Happy Day full of productive work.
#DFBlog | Português
Sobreposições, tamanhos largos e cores fluorescentes – uma receita do criativo designer de moda David Catalán para desafiar a moda masculina, os padrões da sociedade e o nossa noção de alerta durante este inverno. Afinal de contas, quem não gosta do conforto das roupas largas e da irreverência de cores que te fazem prometer lutar por um dia fantástico?!
Love, #TheFashionDoctorPT Luís de Oliveira
Scientific papers related | Connoted hazard and perceived importance of fluorescent, neon, and standard safety colors, https://doi.org/10.1016/j.apergo.2017.07.011 ; Chromaticity of color perception and object color knowledge, https://doi.org/10.1016/j.neuropsychologia.2011.12.003 ; The processing of color preference in the brain,
https://doi.org/10.1016/j.neuroimage.2019.02.041 ; Leslie Held. 21M.732 Beginning Costume Design and Construction. Fall 2008. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: Creative Commons BY-NC-SA.