Check in and check out in this adventure full of creative minds present at NYFW land!


I assume. I have a fanatic, beloved & a quite wild relationship….WITH FASHION! & I couldn’t stay silent without bring to you some creative air from #NewYorkCity. Don’t you agree?

Faraway were the days where Fashion Weeks just would bring runways. Nowadays & specially during #NYFW SS17 – New York Fashion Spring Summer 2017 – we are seeing much much muchhhh more. Have YOU Heard?

So far, this fashion shows season started amazingly & very open in all terms when it comes to #BeYOU. Well, I think that this concept is trending & customisation, while use fashion to promote sensations is getting real right now – hehe glad to be a visionary when first applied the #BeYOUtiful statement to fashion to create D’Oliveira Fashion Blog.

We have the example of the fall 2016 collection from KENDALL + KYLIE presented last Wednesday during an amazing party – see-now, buy-now – full of fashion people, including the best bloggers. There you could see, for example, bags being customised to match clients souls & as they said:

“I want the brand to make people feel good about themselves”

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Other interesting fashion show of NYFW was the Tommy Hilfiger funfair-themed catwalk, complete with a ferris wheel, where people enjoyed even after the show! Well, it seemed fantastic – at least Camila Coutinho from GE blog said. This SS17 collection, Tommy Hilfiger collaborated with his muse Gigi Hadid.

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If you think that it is all, please, ring the bell & ask for more because some Portuguese Crew landed in NYC, Have YOU Heard?

Our nameless #BeYOUtiful & talented Portuguese Model Maria Clara Vasconcelos already did the following shows at #NYFW: Lacoste, Baja East, Desigual & Creatures of The Wind. Not to mention that in the Suzy Menkes review from Lacoste SS17, Maria Clara was the cover of the article. Well, what to say my fabulous?! #CONGRATULATIONS & KEEP GOING ❤

The Portuguese Fashion people in NYFW does not finish with Maria Clara & Felipe Oliveira Batista – one of the designers of Lacoste. The list goes on with our bloggers from Blue Ginger & The Afro Boy. Plus our fabulous & creative designers Miguel Vieira & Katty Xiomara, who will present their collections on 13th Sepetember 5pm (local hour, Lisbon/London 10pm) & 12th September 7pm (local hour, Lisbon/London 00pm), respectively. SO SAVE THE DATE!


This fashion week in going impressive, let’s see what next & if the other fashion cities are up to it!

To finish & as you know, it is only left to say…

#BeYOUtiful more than ever!

….with from D’Oliveira Fashion Blog

WORDS | Luís de Oliveira

Posted by:Luís de Oliveira

Through spreading 'The Art of BeYOUtiful'!

One thought on “NYFW SS17 | The Power of Imagination

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