PREMIUM International Fashion Trade Show is the only trade show in the world to bring together premium brands from the fashion and lifestyle sectors & #DFBlog was there as Credited PRESS! Know all the biggest #BeYOUtiful things that I picked to make you SHINE!


At this time of the year all the important fashion cities – from London to New York City – have a special warm feeling on the air & it is not obviously related with the weather – at least for us Europeans & North Americans – but with the fact that Men’s Fashion is spreading charm all over!

If in early January the London Collections Men showed the escape from darkness – e.g. Moschino FW16/17 – while then, in Italy, the back to reality was a strong statement of Prada & Paris recently urged for the redefinition of Man’s Identity, this week in Berlin, we were experiencing an atmosphere full of inspiring & informative moments – at PREMIUM International Fashion Trade Show – that went behind fashion & brought to Berlin Fashion Week the business context that in some cases is hidden! 

As Anita Tillmann – between other inspiring things, the editor-in-chief of the official BERLIN FASHION WEEK MAGAZINE – said at the PREMIUM MAGAZINE Nº10:

“Our goal is to inspire, inform & connect our visitors”

Like that, my fabulous, #PREMIUM was a world wide ‘city’ divided in ‘hottest’ 8 Halls,  6 Showrooms, a White Room (where we, #press, were comfortable accommodated), the Dissonance area, the Essence, Kühlhaus area, where different fashion market segments – from luxurious to mass market – were showing the future of fashion.

Picture3In that fabulous atmosphere, one thing was for sure: PREMIUM conquered fashion’s frontier! There could be seen brands from Germany, Italy, Greece & even Portuguese language was on the air – & it was not my team!

Between this marvellous diversity, just one phrase – from Carrie Bradshaw of the Sex and The City – could cross my mind:
“I’m looking for love. Real love. Ridiculous, inconvenient, consuming, can’t-live-without-each-other love.”
& of course, I was thinking about find the most #BeYOUtifully positive minded brands, clothes & accessories to make you shine confidently through next seasons & make look & feel great!

These were my true loves at PREMIUM! & there are some amazing details! But, I will keep that for the right season | THE FALL / WINTER 2016 😉

…also…do you think that you know all about PREMIUM?! Well, well, well…I might say that I have much more to say!

Stay tuned


#BeYOUtiful with D’Oliveira Fashion Blog 

@Credited PRESS at  PREMIUM Internationa Fashion Trade Show | Berlin Fashion Week

Posted by:Luís de Oliveira

Through spreading 'The Art of BeYOUtiful'!

5 replies on “#PREMIUM berlin | Cold town. Warm explorations.

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