The fashionable personae is understood as a situated, narrative, and performative character developed by bloggers specifically for their blogs that is anchored simultaneously in the blogger’s self-identity and in the enactment of collective cultural narratives.

in Monica Titton (2015) Fashionable Personae: Self-identity and Enactments of Fashion Narratives in Fashion Blogs, Fashion Theory, 19:2, 201-220

Disruptive Self

Self-representation is defined as “a statement of facts, reasons, etc., made in appealing or protesting; a protest or remonstrance”. This is part of my findings while questioning myself – & afterwards, the #BeYOUtiful people on my Instagram – about why I became to dress in a disruptive way in the countryside when compared to the…

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Show MeYOUrB.

Show MeYOUrB. stands for SHOW ME YOUR BODY – a series of articles that explore self-expression of the body & the dualities of itself. Nothing better to start this with BOTH SS18 COLLECTION from PARIS FASHION WEEK MEN’S.

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Welcome September with celestial ‘paradiso’ – paradise – vibes {from #VogueItalia September Issue 2018} while embracing the calm blue tones & the energetic red-orange while vibrating with the fluorescent green! Are these the new colours of the season?! Actually, this just makes me remember about the style of Thássia Naves, right?! |Video by Vogue Itália| Love, Luís de Oliveira