Fashion weeks are back, for sure with more social responsibility – at least with the power to promote change – and more mature to exist in this pandemic era. As a result, the backstage as we know it has changed to respect the safety rules of COVID-19. Seeing these new changes, I became nostalgic. Therefore, I am sharing with you the backstage of Portugal Fashion Week – moments before the fashion show of Alexandra Moura FW1920.
Meanwhile, we must think positive and apply COVID-19 safety measures while being very careful. Fashion weeks have adapted, and now, most of the fashion weeks are finding a balance – hopefully – between the physical and digital shows/presentations.
The 47th edition of Portugal Fashion Week – from 15 to 17th October 2020 – will take place in a hybrid model while combining outdoor catwalks with the digital world. Also, its 25th anniversary will be marked by the creation of the Portugal Fashion TV Digital. Well, I am looking forward to watching all! & YOU?
❤ Luís de Oliveira
d’Oliveira fashion blog
Official Press at Portugal Fashion Week FW 19-20
PHOTOS
Chief Creative Officer & Photographer | Luís de Oliveira
A celebrar os 25 anos do Portugal Fashion com fotos inéditas através da Huji Cam
As semanas da moda estão de volta e com certeza com mais responsabilidade social – pelo menos com o poder suficiente para tal – além de mais maduras para existir nesta era pandêmica. Muitas coisas mudaram com as exigências de segurança e os bastidores, com certeza, não foram a exceção. Ainda me lembro da agitação antes do desfile, os últimos arranjos, os últimos abraços antes dos modelos percorrerem o famoso corredor da moda. Vendo estas novas alterações, permita-me ter saudades e partilhar convosco os bastidores do Portugal Fashion Week – momentos antes do desfile de Alexandra Moura FW1920 – quando ainda todos podiamos sentir na pele a vigorosa agitação do momento.
As recordações são boas, mas devemos e queremos pensar positivo e estar segurança. As semanas de moda adaptaram-se, e agora, a sua maioria espera ter encontrado um equilíbrio, que se reflete no tipo e forma de existir dos desfiles ou apresentações.
A 47ª edição do Portugal Fashion Week vai decorrer num modelo híbrido, combinando as passarelas ao ar livre com o mundo digital. Além disso, o seu 25º aniversário será marcado pela criação do Portugal Fashion TV Digital. Bem, estou curioso para assistir a tudo! & TU?
❤ Luís de Oliveira
doliveirafashionblog.com 
Reblogged this on Carlotta Fashion e-press and commented:
Re Blog //Celebrating Portugal Fashion With Backstage Moments captured With Huji Cam// Inspirited by D OLIVEIRA FASHION X MEDICINE
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I think this fashion is sad and too simple. I don’t see much creativity. I think now it needs to wear more colours to fight this bad period. I don’t like this sad fashion 😟
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It is amazing to hear that! & I must agree on that! Colours can influence our days in magical ways…even science agree with that 🙂 I am a colour lover as well. In fact, the fashion industry is starting to recognize its power & the next fashion seasons have a lot to offer when it comes to colour based concepts. ❤ Regarding this photos, it is about the backstage moments, & so, models weren't ready to do the catwalk. They were wearing their own clothes. But, yes…to dark, right?! Loving your perspective. Thanks for sharing your thoughts! Keep in touch* Love, Luís
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