Fashion weeks are back, for sure with more social responsibility – at least with the power to promote change – and more mature to exist in this pandemic era. As a result, the backstage as we know it has changed to respect the safety rules of COVID-19. Seeing these new changes, I became nostalgic. Therefore, I am sharing with you the backstage of Portugal Fashion Week – moments before the fashion show of Alexandra Moura FW1920.

Meanwhile, we must think positive and apply COVID-19 safety measures while being very careful. Fashion weeks have adapted, and now, most of the fashion weeks are finding a balance hopefully between the physical and digital shows/presentations.
The 47th edition of Portugal Fashion Week – from 15 to 17th October 2020 – will take place in a hybrid model while combining outdoor catwalks with the digital world. Also, its 25th anniversary will be marked by the creation of the Portugal Fashion TV Digital. Well, I am looking forward to watching all! & YOU?

Luís de Oliveira
d’Oliveira fashion blog
Official Press at Portugal Fashion Week FW 19-20

PHOTOS
Chief Creative Officer & Photographer | Luís de Oliveira

A celebrar os 25 anos do Portugal Fashion com fotos inéditas através da Huji Cam

As semanas da moda estão de volta e com certeza com mais responsabilidade social – pelo menos com o poder suficiente para tal – além de mais maduras para existir nesta era pandêmica. Muitas coisas mudaram com as exigências de segurança e os bastidores, com certeza, não foram a exceção. Ainda me lembro da agitação antes do desfile, os últimos arranjos, os últimos abraços antes dos modelos percorrerem o famoso corredor da moda. Vendo estas novas alterações, permita-me ter saudades e partilhar convosco os bastidores do Portugal Fashion Week – momentos antes do desfile de Alexandra Moura FW1920 – quando ainda todos podiamos sentir na pele a vigorosa agitação do momento.
As recordações são boas, mas devemos e queremos pensar positivo e estar segurança. As semanas de moda adaptaram-se, e agora, a sua maioria espera ter encontrado um equilíbrio, que se reflete no tipo e forma de existir dos desfiles ou apresentações.
A 47ª edição do Portugal Fashion Week vai decorrer num modelo híbrido, combinando as passarelas ao ar livre com o mundo digital. Além disso, o seu 25º aniversário será marcado pela criação do Portugal Fashion TV Digital. Bem, estou curioso para assistir a tudo! & TU?
❤ Luís de Oliveira

Posted by:Luís D'Oliveira

Through doliveirafashionblog.com spreading 'The Art of BeYOUtiful'!

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