The fashionable personae is understood as a situated, narrative, and performative character developed by bloggers specifically for their blogs that is anchored simultaneously in the blogger’s self-identity and in the enactment of collective cultural narratives.
in Monica Titton (2015) Fashionable Personae: Self-identity and Enactments of Fashion Narratives in Fashion Blogs, Fashion Theory, 19:2, 201-220
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